Meet Joelle — From a young age, the word that has best described Joelle is “BOLD.” A native New Yorker, she has called Nashville home since 2016, where she resides with her husband, two daughters and Cavapoo puppy. In 2020, as the world slowed down, Joelle seized the moment and launched a little Instagram page dedicated to makeup reviews and tutorials. What began as a small venture has blossomed into a dynamic platform where she teaches and empowers women to master their own makeup skills through content and live classes (virtual and in person). Beyond beauty, she is a passionate baker and recently started “Cookies by Joelle” – a small-batch Chocolate Chip Cookie company in Nashville. As a lover of fashion, Joelle is on an evergreen journey to define her personal style. She also fully embraces cosmic insights, always seeking to deepen her understanding and connection to the universe.

Her life’s passion is to embolden women to embrace their best selves—instilling confidence through makeup application, encouraging self-expression, nurturing passion projects, and guiding them to explore uncharted parts of their lives.